Ericonanalytics

GA4 Adds Calculated Metrics to Reports

I spoke in my previous post on GA4 (GA4, 4 Things I Hate and 3 Things I Love) about how…

I have to start this post by giving everyone a full confession. I have been a unapologetic and enthusiastic Google…

I have had a pretty long career in analytics, at least long in comparison to other analysts (+13 years). I…

I guess I was living under a rock for the last month and a half or so, because I had…

I’ve felt a little bit hypocritical over the last month or two as I feel as though I’ve been cheating….

After reading some of the quality work in blogs such as business-science.io and Practical Business Python, I have been waiting…

Over the years, most analysts, especially most analysts dealing with the operations of websites and/or mobile apps will find themselves…

Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach. Having…

Google Analytics has proven to be one of the most influential tools ever created for marketing analysis. Google is pretty…

I started my voyage into learning R by taking Datacamp’s online courses. After finishing courses on data manipulation in both…