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This is where I talk about analytics, business intelligence and tacos

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Month: June 2017

An Alternative to Google Analytics BigQuery Export Using R and Google Tag Manager

June 26, 2017 ericbrownaustin bigquery, data.table, google analytics, google tag manager, R Programming, rga

Google Analytics has proven to be one of the most influential tools ever created for marketing analysis.  Google is pretty unrelenting in their pursuit of

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Which is Faster?: R Data Manipulation with data.table vs dplyr

June 21, 2017 ericbrownaustin data.table, dplyr, R Programming

I started my voyage into learning R by taking Datacamp’s online courses.  After finishing courses on data manipulation in both base R and dplyr, I

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3 Ways To Analyze Google Analytics Data in R with RGA and ggplot2

June 14, 2017 ericbrownaustin dplyr, ggplot2, google analytics, R Programming, rga

In my opinion, Google Analytics is the single most influential development in marketing analytics ever.  Quantcast estimates that 70% of its top 10,000 website have

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