GA4 Adds Calculated Metrics to Reports
I spoke in my previous post on GA4 (GA4, 4 Things I Hate and 3 Things I Love) about how…
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Category: google analytics
Google BigQuery Sandbox is Free
I guess I was living under a rock for the last month and a half or so, because I had…
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Google Analytics 4: 4 Things I Hate and 3 Things I Love
I have to start this post by giving everyone a full confession. I have been a unapologetic and enthusiastic Google…
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Google Analytics Premium vs Adobe Analytics Comparison
Over the years, most analysts, especially most analysts dealing with the operations of websites and/or mobile apps will find themselves…
Read moreFinding a Marketing Mix with Google Analytics Multi Channel Funnels and R
Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach. Having…
Read moreAn Alternative to Google Analytics BigQuery Export Using R and Google Tag Manager
Google Analytics has proven to be one of the most influential tools ever created for marketing analysis. Google is pretty…
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3 Ways To Analyze Google Analytics Data in R with RGA and ggplot2
In my opinion, Google Analytics is the single most influential development in marketing analytics ever. Quantcast estimates that 70% of…
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