Over the years, most analysts, especially most analysts dealing with the operations of websites and/or mobile apps will find themselves in one of two situations.
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Finding a Marketing Mix with Google Analytics Multi Channel Funnels and R
Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach. Having the ability to improve your
Read moreAn Alternative to Google Analytics BigQuery Export Using R and Google Tag Manager
Google Analytics has proven to be one of the most influential tools ever created for marketing analysis. Google is pretty unrelenting in their pursuit of
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3 Ways To Analyze Google Analytics Data in R with RGA and ggplot2
In my opinion, Google Analytics is the single most influential development in marketing analytics ever. Quantcast estimates that 70% of its top 10,000 website have
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