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Category: markov chains

Finding a Marketing Mix with Google Analytics Multi Channel Funnels and R

August 2, 2017 ericbrownaustin google analytics, markov chains, multi channel analysis, R Programming, rga

Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach.  Having…

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About Eric Brown

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Recent Posts

  • Google BigQuery Sandbox is Free
  • Google Analytics 4: 4 Things I Hate and 3 Things I Love
  • Machine Learning with Pycaret and the Home Price Dataset
  • Business Analytics Series: Time Series Prediction with Prophet and H2O
  • 4 Skills Analysts Won’t Learn from Courses and Books

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