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Category: multi channel analysis

Google Analytics Premium vs Adobe Analytics Comparison

November 6, 2019 ericbrownaustin adobe analytics, aws, bigquery, google analytics, google tag manager, multi channel analysis

Over the years, most analysts, especially most analysts dealing with the operations of websites and/or mobile apps will find themselves in one of two situations.

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Finding a Marketing Mix with Google Analytics Multi Channel Funnels and R

August 2, 2017 ericbrownaustin google analytics, markov chains, multi channel analysis, R Programming, rga

Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach.  Having the ability to improve your

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