Finding a Marketing Mix with Google Analytics Multi Channel Funnels and R
Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach. Having…
Read moreThis is where I talk about analytics, marketing and machine learning
Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach. Having…
Read moreGoogle Analytics has proven to be one of the most influential tools ever created for marketing analysis. Google is pretty…
Read moreIn my opinion, Google Analytics is the single most influential development in marketing analytics ever. Quantcast estimates that 70% of…
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