Finding a Marketing Mix with Google Analytics Multi Channel Funnels and R
Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach. Having…
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An Alternative to Google Analytics BigQuery Export Using R and Google Tag Manager
Google Analytics has proven to be one of the most influential tools ever created for marketing analysis. Google is pretty…
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3 Ways To Analyze Google Analytics Data in R with RGA and ggplot2
In my opinion, Google Analytics is the single most influential development in marketing analytics ever. Quantcast estimates that 70% of…
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