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Category: rga

Finding a Marketing Mix with Google Analytics Multi Channel Funnels and R

August 2, 2017 ericbrownaustin google analytics, markov chains, multi channel analysis, R Programming, rga

Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach.  Having the ability to improve your

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An Alternative to Google Analytics BigQuery Export Using R and Google Tag Manager

June 26, 2017 ericbrownaustin bigquery, data.table, google analytics, google tag manager, R Programming, rga

Google Analytics has proven to be one of the most influential tools ever created for marketing analysis.  Google is pretty unrelenting in their pursuit of

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3 Ways To Analyze Google Analytics Data in R with RGA and ggplot2

June 14, 2017 ericbrownaustin dplyr, ggplot2, google analytics, R Programming, rga

In my opinion, Google Analytics is the single most influential development in marketing analytics ever.  Quantcast estimates that 70% of its top 10,000 website have

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