R Programming Archives | Ericonanalytics

Finding a Marketing Mix with Google Analytics Multi Channel Funnels and R

August 2, 2017 ericbrownaustin google analytics, markov chains, multi channel analysis, R Programming, rga

Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach. Having the ability to improve your

An Alternative to Google Analytics BigQuery Export Using R and Google Tag Manager

June 26, 2017 ericbrownaustin bigquery, data.table, google analytics, google tag manager, R Programming, rga

Google Analytics has proven to be one of the most influential tools ever created for marketing analysis. Google is pretty unrelenting in their pursuit of

Which is Faster?: R Data Manipulation with data.table vs dplyr

June 21, 2017 ericbrownaustin data.table, dplyr, R Programming

I started my voyage into learning R by taking Datacamp’s online courses. After finishing courses on data manipulation in both base R and dplyr, I

3 Ways To Analyze Google Analytics Data in R with RGA and ggplot2

June 14, 2017 ericbrownaustin dplyr, ggplot2, google analytics, R Programming, rga

In my opinion, Google Analytics is the single most influential development in marketing analytics ever. Quantcast estimates that 70% of its top 10,000 website have

6 Reasons Why An Analyst Should Learn R: Why Learn R for Data Analysis???

May 25, 2017 ericbrownaustin Excel, R Programming

I had some very specific reasons for deciding to learn R for data analysis. One of my original reasons was to be able to work