Finding a Marketing Mix with Google Analytics Multi Channel Funnels and R
Online marketing channels such as Paid Search and Display Advertising are used by scores of organizations to improve outreach. Having…
Read moreTag: R Programming
An Alternative to Google Analytics BigQuery Export Using R and Google Tag Manager
Google Analytics has proven to be one of the most influential tools ever created for marketing analysis. Google is pretty…
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Which is Faster?: R Data Manipulation with data.table vs dplyr
I started my voyage into learning R by taking Datacamp’s online courses. After finishing courses on data manipulation in both…
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3 Ways To Analyze Google Analytics Data in R with RGA and ggplot2
In my opinion, Google Analytics is the single most influential development in marketing analytics ever. Quantcast estimates that 70% of…
Read more6 Reasons Why An Analyst Should Learn R: Why Learn R for Data Analysis???
I had some very specific reasons for deciding to learn R for data analysis. One of my original reasons was…
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